Positively Dirty

9 May 2005

Persil has published The Positively Dirty Report as part of a campaign to change parents' and children's attitudes towards getting dirty.

The report's survey of 1,275 children aged seven to 16 found that 33% of children avoided playing outdoors because they did not want to get their designer clothes or trainers dirty, and 72% of children were told off for getting their clothes dirty, which sometimes influenced their decision to stay indoors.

The survey found that only 33% of children played in the garden every day compared to 88% watching TV and 41% playing video games. The report is aimed at changing parents' attitudes towards play, and includes ideas for active games. Persil sponsor Learning through Landscapes & the International Play Association as part of the campaign.

As a result of the research, Persil created a list of 33 things children should do before they reach the age of 10 - most of which involve getting dirty: link

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